Cornwall and Devon no longer most ‘sought-after’ UK holidays – new favourites named

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England’s south west coast has long been a favourite for holidaymakers, with Cornwall, Devon and Dorset all reporting sky-high figures throughout the summer of 2020. Although Cornwall’s tourism board cites itself as “officially the favourite UK holiday destination”, a new survey has revealed holidaymakers are looking to other locations this summer.

Data from the annual 2021 Staycation Index from Sykes Holiday Cottages show that nearly two-thirds of Britons are planning to spend their main summer break in the UK this summer – up 50 percent since 2019.

However, according to the holiday provider’s latest “trends”, the south west of England has lost its top spot for the first time.

Booking data has revealed North Wales and Cumbria are now two “most sought-after summer staycation spots”, ahead of Cornwall, Devon and Dorset.

Meanwhile, the Peak District, Somerset and East Anglia are also “trending”.

Based on booking growth, summer holidays to the Peak District are up 68 percent compared to in 2019.

Bookings in Somerset have grown 61 percent and East Anglia has seen a 59 percent increase.

In Cumbria, Ambleside, Troutbeck Bridge, Windermere and Grasmere have all seen an influx in tourism bookings.

It wasn’t necessarily bad news for the south west though, with the coastal regions still within the top five “most popular” destinations for UK holidaymakers to take a domestic jaunt.

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Cornwall and Devon ranked in fourth and fifth place respectively.

Devon, in particular, was listed as being home to some of the most popular specific locations.

These include Salcombe and Dartmouth which have both seen an increase in holiday bookings in recent months.

North Yorkshire, the Yorkshire Dales, South Wales and Dorset also made it into the top ten “most popular” destinations for a summer holiday.

The research also found that around 37 percent of British holidaymakers are looking to travel to parts of the country they may have never experienced before.

Meanwhile, it seems Britons are keen to lap up nature.

Half of the most popular locations for 2021 are seaside retreats, meanwhile, the other half are hotspots ideal for long walks in the countryside.

According to the experts, the popularity of holidays at home is likely to continue as almost half of Britons polled say they are now more likely to consider a staycation than prior to the pandemic. 

Graham Donoghue, CEO of Sykes Holiday Cottages, said: “More Brits than ever are getting to experience everything the UK has to offer – whether that’s beach breaks along the South coast or exploring the picture-perfect Peak District.

“The pandemic will have a lasting impact on us all, and this is especially true for how people holiday.

“We expect the shift towards holidays at home to stick and hope to continue to see staycation destinations outside of the usual honeypot locations grow in popularity in the years to come.”

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