Marks and Spencer: How Percy Pig sweets almost weren't created
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From Tim Tams to Cherry Ripes and lamingtons, Australia has a fantastic range of sweet treats. But for British expats it seems Australian sweets just can’t match a classic Percy Pig.
Marks & Spencer first started shipping some of its classic products to Australia when it partnered with British Corner Shop in August.
British Corner Shop is an online grocery store that sells thousands of British classics to expats around the globe.
The “nostalgic” classics sold by Marks & Spencer on the site include Percy Pig sweets and Luxury Gold teabags.
Walnut Whips, Extremely Chocolatey Orange Rounds and Milk Chocolate Tea Cakes are other favourites on offer.
British people living in Australia have been sharing their excitement on social media with photos of their British hauls.
One posted: “Can’t go to the UK, but at least it can come to us” while another said: “May have gone slightly overboard”.
Another posted on Instagram: “These are the best lollies” with a photo of a bag of Percy Pigs. In Australia lollies is the word for sweets in British English.
Data released from British Corner Shop showed that sales to Australia had increased by 65 percent since M&S joined the site.
Unsurprisingly, Percy Pigs quickly became a top seller with British expats eager to get their hands on the sweet.
Instagrammer thisisbex posted: “PSA for my fellow British expats in Australia. You can now get Percy pigs and other Marks & Spencer goodies via the British Corner Shop.”
Percy doesn’t come cheap for British expats with postage of a 10kg box costing £25.99 to Australia.
But thisisbex assured others she thought the cost was worth it. She said: “If my dodgy maths is correct, that’s about 58 bags of the iconic Percy Pigs (they’re 170grams each). Totes worth it!”
Percy’s companion Colin the Caterpillar sweets are also available on the site with veggie options.
Percy Pig first appeared in British stores in 1992 and is flavoured with raspberries, strawberries, cherry and grape.
The sweet quickly became a British favourite and even has an appreciation group on Facebook with over 200,000 members.
British expats in Australia have been able to order M&S clothing and homeware directly since 2016.
British Corner Shop also offers Britons abroad various hampers and kits of British classics to enjoy.
The Basic Care Package includes two tins of Heinz baked beans, Yorkshire tea, super noodles and McVities digestives.
Weetabix, Robinsons orange squash, Cadbury’s dairy milk, Warburtons crumpets and Bisto also come in the hamper.
Sweet tooth options include an afternoon tea hamper with Kipling jam tarts, PG Tips and a jam.
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