Alton Towers is giving away thousands of free tickets to key workers who have helped keep the nation going during the coronavirus pandemic.
As a part of its Big Merlin Thank You scheme, 30,000 punters will get entry to the theme park without spending a penny.
A third of these tickets are being donated in the UK, with the remainder going to customers across the world.
As well as Alton Towers days out will be offered at UK attractions including Chessington World of Adventures, LEGOLAND Windsor, Thorpe Park, The Bear Grylls Adventure and some Madame Tussauds and SEA LIFE Centres.
Teachers, Royal Mail postal staff, council workers and supermarket employees are among those who can make the most of the deal, BirminghamLive reports.
Those who work at food takeaway delivery companies, WHSmith or food and support services company Compass Group UK & Ireland, are also being acknowledged with the promotion.
Will Campbell-Lamerton, Partnerships and Operations Manager at Blue Light Tickets, said: "In these difficult times, we have been blown away by Merlin's generosity.
"We know that free tickets to leisure days out will spread the message of 'thank you' to NHS, healthcare and emergency service workers, who've shown superhero strength and dedication in recent months.
"For those who haven't been able to spend much time with their families during the COVID-19 lockdown, either as a result of long working hours or social distancing, we hope that a free day out at a Merlin resort/attraction will give some respite to those who need it most."
Sandra Hazel, Charity Head Merlin's Magic Wand: “We would like to say a Big Merlin Thank You to the emergency and essential frontline workers who have played a vital role in the UK’s response to the pandemic.
"Their dedication and tireless effort is hugely appreciated by the whole nation, and we are delighted to be able to offer them a fun day out through the Blue Light Card scheme.”
The tickets will be divided equally across 30 different companies in the UK whose employees have continued to work throughout the pandemic.
- Teachers via the ASCL,
- Royal Mail postal staff,
- Compass Group UK & Ireland – the UK’s largest food and support services company (who have been working in healthcare, education and defence as well as supporting key workers within business and industry sectors),
- WHSmith (for their post office colleagues who provided vital postal and banking services on the high street and for their store colleagues across over 100 hospitals who served frontline NHS staff),
- Council workers across the UK including refuse collectors.
- A range of the major high street supermarkets including Tesco
- Food takeaway delivery companies
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