In a country that routinely goes over the top in creativity, a new Japanese pop-up is having fun with face coverings, making them a more fashionable accessory and less a representation of all the things that went wrong in 2020.
Part pop-up store, part mini-museum, Tokyo Mask Land opened on Dec. 1 in Yokohama City, just outside of Tokyo, and features more than 250 types of masks. All created by Japanese designers, some of the most notable masks include a 3D mask that sells for about $1,000 USD and a Gold Dust Mask with a price tag of about $10,000 USD. More affordable masks are also available like those made with LED lights or traditional washi paper.
In the “Original Mask Corner,” guests can also design their own masks using a smartphone and print them on the spot using the store’s special equipment. This service is available for about $15 USD. For those looking to take their face coverings to the next level, guests can reserve a session with a mask-making professional who will teach them some tricks of the trade and guide them as they try their hand at decorating their own original mask.
In typical Tokyo style, this place is also an Instagrammable heaven. There’s a “Mask Bar” displaying some of the most colorful masks on a wall full of mannequin heads; a Christmas-themed photo booth where it’s “snowing” masks; and a neon pink Tokyo Mask Land sign that sits above a bathtub because why not?
Tokyo Mask Land will be open until the end of December with no plans so far to create another pop-up. Entrance is free, and as you might suspect, masks are required for entry. To catch a glimpse of Tokyo Mask Land, check out the store’s Instagram account.
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