Five ways for the Gulf to secure tourism success in a post-coronavirus era

New research says governments across the GCC must undertake a multi-step journey to strengthen their tourism offerings

Governments across the GCC must undertake a multi-step journey to strengthen their tourism offerings 

Governments across the GCC must undertake a multi-step journey to strengthen their tourism offerings and take advantage of the long-term opportunity the sector represents in a post-pandemic era, according to new research.

The Ideation Centre, the think tank for Strategy& Middle East, said governments need to embark on a five-step journey, starting with defining their vision for tourism in the country, to develop the sector rapidly.

With the exception of Bahrain and the UAE, which attract large numbers of visitors, these countries do not receive as many tourists as they could, the report said, adding that the numbers were further reduced by the Covid-19 pandemic.

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