Scenic Group USA hires sales and marketing executives

Scenic Group USA, the parent company of Scenic Luxury Cruises and Tours and Emerald Cruises, has named a trio of new executives as the company prepares to double its ocean capacity this year. 

Robert Castro

After little more than a year at Scenic Group, the company has promoted Robert Castro to vice president of marketing. Castro joined Scenic Group in early 2022 after working for more than a decade for cruise lines including Carnival, Royal Caribbean International and Silversea. He previously worked for HBO and Hard Rock International. Castro will report to Scenic Group USA managing director Ken Muskat.  

The group has also appointed Elizabeth Fettes vice president of sales. She previously served as chief sales and marketing officer for Premier Worldwide Marketing, focusing on a portfolio of hotels in the Caribbean, Latin America and Europe. She has also worked for Royal Caribbean International and Regent Seven Seas Cruises. 

Elizabeth Fettes

Fettes will oversee USA and Latin American sales through the company’s trade distribution network, sales support and trade partnerships, charter, groups, meetings, incentives, conferences and events. She will also report to Muskat. 

Kayla Corbett was appointed director of key and strategic accounts. She most recently was senior manager of key accounts at Norwegian Cruise Line. 

Corbett has also worked for MSC Cruises as a business development manager in the New York and New England areas; Virgin Voyages in charters, incentives and future voyage sales; and Norwegian Cruise Line Holdings as corporate sales manager for the Midwest and Latin America regions. She will report to Fettes.

Kayla Corbett

Maggie Carbonell, the previous VP of marketing, has left the company to become VP of marketing for OneSpa World. Ann Chamberlin, the current vice president of sales, and Richard Hickey, the current senior director of key accounts, will depart the company to pursue other interests. 

Scenic took delivery of the Scenic Eclipse II this month and is expecting to take delivery of Emerald Sakara in August. The addition of the two ships doubles the company’s oceangoing fleet. 

Muskat said the company is expecting a significant increase in passengers from the U.S., South America and Central America. He said the company is engaging in “aggressive marketing efforts” to increase trade sales.

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